If you are confused as to what I'm talking about.... Pantone is the master of color matching. If you have painted your house, you'd have most likely heard of it. If you were to take a piece of fabric and wanted a paint that color, Pantone will be able to match it or produce that color for you (I believe.... ). Also recently Pantone has been collaborating with Sephora to create beautiful colorful makeup. Now, they have created a hand held tool based off the Pantone X-Rite Spectrocolorimeter used in the design world. This device takes image of your skin, analyzing and assigning you an official Pantone skintone number. With that number, they will be able to give you a list of foundations carried by Sephora that will match you perfectly! I have tried numerous amounts of foundations of EACH BRAND, just to achieve that, and it was not an easy task. So I knew if I had a chance to go to SF location, I had to try this out.
Facts about the SEPHORA + PANTONE COLOR IQ:
|SEPHORA + PANTONE Color IQ Handheld Device:
Cameras vs COLOR IQ device for pigment precision:
|SEPHORA + PANTONE Color IQ Skintone Library:
||Recommendations for the best SEPHORA + PANTONE Color IQ match:|
They gave me and my friend face wipes to remove the makeup off our faces. Then they realized I had freckles on my face, and they said there's a chance the images would pick up my freckles too much and I'd end up with darker shade than my face. So I asked them to get images off my decollette, neck area because I like to match my neck and chest area anyways to get more even/natural foundation finish. They thought it was a good idea, so I didn't have to remove my makeup.
You see the device on my neck. This took about 30 seconds to accomplish. Then the little device spit out a color number, which for me was, 4Y06 (medium skintone with yellow base).
Here's the partial color chart that they use. They they put the color number into the iPad, and it spits out the results for the foundation matches for you.
This wasn't my results, but this is a sample of what you'd get on the iPad.
If you see on the left side, it says, matching shade, lighter, redder etc..., so you can get results of other shades that are very similar to that. And change the formula, coverage to narrow your results. Then you can e-mail yourself the results!
The shades/brands I got "perfectly matched" were very limited. It gave me 3 shades from bareMinerals Foundation, Josie Maran Matchmaker Serum Foundation, and NARS Sheer Matte Foundation. And from the NARS Sheer, and bareMinerals foundation that I have already used before, it sounded like the matching was spot on. I also e-mailed results from lighter of my shade since my neck is still a little more tanned than my body, and a little yellower shades. After going through the list of the foundations I have used, the results were spot on. I wish I'd have taken off my makeup and got a reading on my face too, just to see what results it would have given me. So after this FREE service, they offered to make me samples of the foundation.
But overall, I was very happy that I got to go and experience it for myself. It's such a genius device. I hope this goes nationwide to all the Sephora stores soon! It'd make our lives so much easier!!!